學刊論文
The Effects of Expectancy on Representational Momentum

中華心理學刊 民 78,31 卷,2 期,65-77
Chinese Journal of Psychology 1989, Vol.31, No.2, 65-77


Chon-Wen Shyi(Rutgers-The State University)Ronald A.Finke(Texas A & M University)

 

Abstract

Two experiments were conducted to evaluate the hypothesis that attitude importance regulates the similarity-attraction relation in the domain of political attitudes. Specifically, it was hypothesized that attitude importance regulates policy voting in the context of American presidential elections. In Study 1, subjects were presented with information about the attitudes of 20 fictitious presidential candidates on five issues. For each candidate, subjects reported their evaluation of candidate and the likelihood of their voting for the candidate for president. Subjects' attitudes on these issues and the importance of these issues to them were measured. The results showed that the effect of attitude similarity on candidate evaluation and voting preference was stronger for more important attitudes than for less important attitudes. In Study 2, subjects were presented with more realistic candidate stimuli. Consistent with the hypothesis, the interaction between attitude importance and attitude similarity held even after the effects of party identification, ideology and other attitudes were held constant.

 

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