中華心理學刊 民 69，21卷，1 期，35-39
Chinese Journal of Psychology 1980, Vol. 21, No.1, 35-39

劉英茂（國立臺灣大學）；黃淑珍（國立臺灣大學）

摘要：

首先調查一組受試者，獲得工作賺錢的8類主要目的（研究一）。其次，令另一組受試者將8類主要目的，按照重要性排順序，並測量排名前三位主要目的的態度強度。結果發現，工作賺錢目的的優先次序和態度強度之間有一致關係（研究二）。兩個月以後，第二組受試者閱讀一位植物學家奮鬪成功故事，然後站在該植物學家的立場，將工作賺錢的目的按照重要性排次序，並且受試者自己又重新排優先次序。結果發現，替代性強化作用發生影響，而受試者所排列的優先次序為故事主角所同化（研究三）。最後討論執行機構進一步的研究方向。

Cognitive Structure and a Change in Attitude Toward the Goal of Taking a Job

In-Mao Liu(National Taiwan University); Hsur-Jen Huang(National Taiwan University)

Abstract

A group of subjects was surveyed for their goals in taking jobs (Study 1). Another group of subjects rank-ordered eight main goals of taking jobs and was tested for the attitude strength of their three main goals. It was found that the rank ordering of their goals was consistent with the strength of their attitude (Study 2). Two months later, the sane group of subjects in Study 2 read a story describing a botanist's achievement through years' hard work. Then, they rank-ordered the main goals from the botanist's standpoint as well as from their own (Study 3). It was found that subjects' attitude was assimilated to the model of the story possibly through vicarious reinforcement.